If you’re looking for a glimmer of growth amid continuing negative economic news, here’s a pin light: The number of new fictitious business name filings increased in June, both from May and from a year earlier.
Business owners must file a fictitious name statement with the County Clerk Recorder’s Office if they are doing business under some name other than their own. They have to refile if the business moves or changes ownership. But the vast majority of filings are for new businesses.
Not only did June show growth, the second quarter’s 9,971 filings were higher than the 1st quarter of ‘09 and the 2nd quarter of ‘08.
The numbers ticked up in April, then fell back in May, so we might have some see saw activity in this data point for a while, but it’s better than the down escalator we’ve been on.
Still, if we look at the monthly average for the past 12 months — a way to get around any seasonal variations — we’re still at the lowest point in the past five years.
Other economy stories….
- Interest-free business loans going fast
- O.C. firm pays $125,000 bonus to its workers
- Which industries have highest bankruptcy risk?
- State’s companies paying $10 billion in higher taxes
- Most Fortune 500 companies started in downturn
- Learn from GM’s 7 deadly mistakes
- OC Superior Court imposes layoffs, asks for buyouts
- 750 people show up for 60 Cox jobs
- Arnold: state deficit balloons to $26.3 billion
- 125% refinances allowed on troubled mortgages
- Here’s a way to make up that revenue shortfall
- Unemployment checks still going out
















This is a simple exercise in how people become self employed.
The company you worked for made widgets and the 9 or 39 of you begin to get layed off from slowing demand. about 10% of you have been making widgets for so long you can do it better and have been meeting with or doing the selling to the customers for years. what do you do?
a: change companies
b: new industry
c: start up your own widget company.
So as a new widget company you now compete against the original
7 companies now there are 8,10,12, 18 new widget manufactures
competing for the same reduced demand. this happens every slow down.