Orange County Register

Club Libby Lu in Downtown Disney, the happenin’ place for “tween” girls, has added a prototype animated photo studio by Get Flipped!, a technology company in Orange. 

If the store’s clientele flips for the do-it-yourself action photos,  Get Flipped studios could crop up in more of the 87 stores in the Chicago-based chain in the next 12 months, said Get Flipped President Raleigh Souther.

“Tweens” are girls from age 5 to 13, according to the Club Libby Lu Web site. There are 18 million of them in the United States.

Get Flipped takes photos of a subject in two different poses ,and then combines them so that holding the photograph one way shows one of the images and turning it slightly reveals the other image. It simulates action for $10.

Get Flipped started in 2004 as an entertainment draw at events such as parties, trade shows and fundraisers. The move into retail stores would be a major expansion for the young company.

Part of Libby Lu’s appeal is the opportunity for young girls to dress up like a rock star or princess. The “animated” photos are ideal for young girls, Souther said. “Kids will have fun posing like Sharpay (of High School Musical) or creating before-and-after makeover Flip Photos.”

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