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Jan Norman on Small Business ~ News and practical tips for and by Orange County small business owners

Why women (heart) their shoes

February 1st, 2008, 5:00 am · 3 Comments · posted by Jan Norman, small-business columnist

If you think Imelda Marcos’ shoe collection was wierd, this contest isn’t for you.

Footprints International, a company based in Orange that sells shoes through home footprint.jpgparties, is asking women to submit 200-word essays about why they adore their shoes.

The grand prize winner gets a new pair of shoes every month for a year and a specially designed shoe gift arrangement. Runner up receives six pairs of shoes. Third place receives three pairs.

The top 30 entries will be posted here. And every entrant receives a 20 percent discount off a shoe purchase from Footprints.

Deadline is May 1. Click here for more contest details.

I’m not a shoe hound, so I didn’t fully appreciate how much some women love footwear until I wrote about Margaux Jordon and her startup Footprints in 2005.

I received hundreds of calls and e-mails from women all over the country who wanted to be Footprints party reps. This went on for months.

Footprints now has independent party givers, er representatives, in 11 states.

“I really want to create some fun and excitement around this contest,” Margaux says.

Stay tuned to find out if she succeeds.

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3 Comments

3 Comments

  • Cara Good says:

    Fashion is wearable art. Although I love absorbing fine art in a gallery, fashion — and shoes — can reflect society, personality and culture in a way that no one can miss. I’ll be sure to enter this contest!

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